Healthtech Doesn’t
Just Sell Itself
Succeeding in healthcare means more than having a good product. It takes a grounded view of clinical realities, shifting incentives, and operational complexity. Lighthouse turns that complexity into action - combining insight, go-to-market systems, and scale-ready execution. We help healthtech companies align faster, move smarter, and grow with confidence.
Illuminating
what buyers
actually value
Charting routes
from vision to execution
Guiding the
commercial
journey
Anchored in
real-world
operations
Services
Market Insight & Buyer Validation
Surfacing insights few can access. We identify what buyers value, how they assess solutions, and what drives enterprise adoption - shaping product direction, positioning, and channel strategy grounded in real-world input.
GTM Strategy & Execution
Turning strategy into real-world traction. We build go-to-market systems that align teams, sharpen targeting, and adapt to buyer behavior—helping healthtech companies execute faster, smarter, and with measurable results.
Operational Planning for Scale
Aligning teams & infrastructure for growth. We help healthtech organizations prepare for scale by tightening leadership alignment, refining delivery models, and structuring operations to support expansion, investment, or acquisition.
Commercial Enablement
Connecting strategy, execution, & delivery. We embed as a coordinated force across sales/marketing/product functions - reducing friction, unifying priorities, and enabling consistent progress through every stage of commercialization.
Gregg Malkary
Gregg is a healthcare strategist with 30+ years of experience in digital health and IT. He founded Spyglass Consulting and has led transformation efforts for major health systems and tech firms.
Keith Washington
Keith is a seasoned executive in clinical IT and communications. He co-founded Flo Healthcare and served as CEO at TVR Communications and Green Cubes Technology.
Josh Troop
Josh is a commercialization expert with 25+ years in healthtech strategy. He helps startups and growth-stage firms scale through focused GTM execution and market alignment.